ACE VOLLEYBALL 2023
A project for Ace Volleyball, a client of VBS Apparel. This was a two-week long process with deliverables entailing a large back design for their Elite Performance program, and a large, center chest design for proud parent merchandise.
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Concepts were made using Adobe Illustrator.
Design Process - Elite Performance
This was a project collaborated with another designer, and we worked together to come up with concepts of varying tastes, as our client did not give us a specific vision to work with. It was a bit of a challenge- given the tight deadline, but after speaking with the client in-person, and learning what they didn't like to see from previous concepts, it helped greatly with what we could offer them.
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Our approach was mainly a mix of modern and vintage style, reusing the volleyball logo as more of a highlight of the design despite being discouraged to use it because of its complex look. Regardless, it was still a preference of our client, so we gave it our all to make it work.
Design Process - Proud Parent
Following the success of our Elite Performance design, the client returned asking for a "Proud Parent" design. It was the first time they have ever made such merchandise, so we did not have that much to work with in reference to prior concepts.
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Despite that, we took what we learned from our client's tastes with the Elite Performance design and incorporated it onto our Proud Parent designs. Because our audience was mostly parents- an older group of folks; we leaned more to a vintage/retro style, reusing that volleyball logo once again. Separately, we offered a more modern design as well, to cater to younger parents in the program.
