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SUPERIOR by Supreme

Brand Design

A collaboration effort with Veronica Veron and Joyce Lam. 
We were to choose an established brand, and build a sub brand based on it. Brand is SUPREME. Sub brand is SUPERIOR.

Product is unisex cologne. ​

The outputs are as follows: logo exploration + logo,
product series, video ad (not shown), and print ads.

We retained the color palette of Supreme, and featured animals
on our cologne series based on the Chinese New Year calendar.

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