top of page

Kind Bars Repackaging 

Information Design

Designed in Illustrator. The goal of the project was to create an empathy map for a specific target audience and redesign the current packaging of Kind Bars in their favor. 

My choice is people who have English as Second Language (ESL), as I can relate to this as well. The primary points to this

repackaging are the usage of symbols to show major

ingredients, color for each flavor, and the image of the bar

itself to communicate successfully to the audience. 

The outputs are as follows: Kind Bar: Peanut Butter, and Dark Chocolate flavor, Kind Bar: Almond, Caramel and Sea Salt flavor, and Kind Bar: Almond, Sea Salt, and Dark Chocolate flavor.

bottom of page